Two inspiring and instructive days

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We're proud to launch the second edition of Nordic Media Insights – last year's successful conference with the most influential leaders of the Nordic media market. Two days of opportunities and challenges facing the media, advertising and marketing industry's digital business transformation. 

Nordic Media Insights is an annual conference for executives, managers and professionals in the Nordic and European media and marketing industry. By inviting 50 speakers from leading global companies and the Nordic media market, we hope to offer a wide range of insights, best practices and successful ways forward.  

The conference program is organized across different tracks covering various aspects of media. This means you can focus on the challenges that are most important to you, whether you are responsible for sales, marketing, publishing, video, data or business development. 

The earlier you register, the better the offer will be.
January-April 30 SEK 9900 tax excl
May-June  SEK 12900 tax excl 

Tell us what or who you would like to see at this year’s conference 
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2018 Program

Nordic Media Insights will continue with its focus on how the media and marketing industry needs to develop in order to keep the grip on the audience and the money. This year we will focus even more on tech and how it can be used to bring value to both the company and the customer. The program will also focus on amazing content, advertising, new business opportunities and much more. 

The 2018 program tracks are: 

• Robotics and Artificial Intelligence 
• Great Branded Content & Native Advertising 
• New & Adjacent Business Opportunities 
• Increasing Consumer Revenues 
• Digital & Interactive Storytelling 
• What's Next for Programmatic Advertising?
• Meet the Hottest Nordic Media Startups

Confirmed 2018 Speakers (will be updated regularly)

Ben Barokas
CEO and co-founder of Sourcepoint

Ben Barokas is the CEO and co-founder of Sourcepoint, where he is driving the next evolution of the internet – content compensation – by providing technology and services that enable the world’s largest media companies to foster a transparent value exchange with consumers.  

Ben is a serial entrepreneur with a unique ability to identify market opportunities and the conviction to turn them into thriving companies. A true leader of the global ad tech ecosystem, Ben has an impressive track record. In 2007, he founded the pre-eminent global supply-side solution, Admeld, an innovative advertising optimisation platform. This was later acquired by Google, where Ben went on to head up the Global Marketplace Development team. 

Prior to founding Admeld, Ben was Vice President of Advertising at JumpTV and Director of Advertising Products at The Fifth Network. He also spent six years at AOL running ad product development and operations.

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Eleni Stefanou
Social Producer, Guardian News & Media

Eleni Stefanou has worked in digital media for over nine years. She established the British Film Institute's social media strategy and now works at the Guardian, producing off-platform journalism and helping to define new forms of storytelling. She is currently focused on rolling out the Guardian's Instagram strategy and helping the organisation reach younger audiences.

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Alex Unitt
Associate Commercial Director, Condé Nast International

Alex Unitt is Associate Commercial Director of Condé Nast International Commercial, with responsibility for the development of CNI’s commercial activities, across the 26 markets in which Condé Nast International operates. 

He joined CNI from Time Inc., where he was Commercial Director of the EMEA region. Alex also held the positions of Advertising Director at Monocle and Head of Commercial Delivery at BBC Global News. Alex started his media career in media planning at Universal McCann.

The Condé Nast International team’s main focus is on bringing best-in-class content solutions to global clients, enabling them to harness the power of one of the world’s largest publishing entities with creative consistency and local relevance.

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​Brian Morrissey
President and editor-in-chief of Digiday Media

Brian Morrissey is the president and editor-in-chief of Digiday Media, a vertical media company with publications devoted to media, fashion and luxury, and finance. Prior to joining Digiday in 2011, Morrissey was digital editor at Adweek for six years. During that time, he led the publication’s coverage of digital media and marketing, frequently speaking at industry conferences in the United States and Europe. He has nearly a decade of experience in the industry, writing previously for DM News, ClickZ and Silicon Alley Reporter. He’s a graduate of the Columbia University School of Journalism.

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Rishad Tobaccowala
Chief Growth Officer of Publicis Groupe

Rishad Tobaccowala is the Chief Growth Officer of the Publicis Groupe, an 80,000-employee firm comprising companies like Sapient Razorfish, DigitasLBi, Leo Burnett, Saatchi and Saatchi, Starcom, Zenith and many other companies dedicated to delivering marketing and business transformation. Rishad also serves on the Publicis Management Committee.

Over his 35-year career Tobaccowala has worked across almost every area of marketing including brand advertising, media, database, direct and interactive marketing. As a pioneer in digital marketing, Tobaccowala helped create one of the first interactive groups and digital agencies 20 years ago and has helped launch a series of initiatives over the years from groups focused on gaming, social, mobile and search engine marketing. Starcom IP, Play, Giant Step, SMG Search and Denuo are some of the brands Tobaccowala helped incubate.
Tobaccowala was named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five “Marketing Innovators. He is the Ad Age Interactive Hall of Fame and has received a life time achievement silver medal award from the Chicago Ad Federation

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Max Amordeluso
Lead Evangelist for Amazon Alexa in Europe

The voice and speech recognition technology market is expected to grow explosively in the coming years, and Amazon is leading the way in making spoken language the next user interface. Max Amordeluso is the Lead Evangelist for Amazon Alexa in Europe. His main mission is to introduce Alexa to European developers, and demonstrate how they can build natural and delightful voice experiences for customers. Max has held several technical leadership roles during a career spanning over 15 years—prior to his current role he led the teams that brought Alexa Skills Kit to United Kingdom and Germany, and spent the previous two years leading the Solutions Architects team for Amazon Web Services in Europe. Max is passionate about topics including Human Computer Interaction, the Internet of Things and the materialization of science fiction predictions.

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Alec Sokolow
Screenwriter (Toy Story, Cheaper by the dozen, Skylanders, etc)

American screenwriter Alec Sokolow has worked on such projects as the movies Cheaper by the Dozen, Toy Story, Money Talks, and Garfield: The Movie. In 1995 he was nominated for the Academy Award for Best Writing (Original Screenplay) for his work on Toy Story.

Alec Sokolow and his writing partner Joel Cohen have also had a huge hit with Activision’s video game Skylanders.

At Nordic Media Insights, Alec Sokolow will talk about the inherent human need for stories and the creation of heroic characters that can become brands. 
We are all storytellers in one way or another. Either by creating our own stories or by helping other people tell their stories. And we do this with archetypes that have the ability to become brands, transcending the very story they exist in to represent something bigger. An ethos. A morality. A dream or aspiration. A hero’s journey.

Alec Sokolow will share his own experience and lessons learned on helping to tell stories that have traveled around the world. 

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Ulrika Ek
Vice President & Head of Business Development, Nyheter24-Gruppen

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Maya Garkusha
Founder & Principal Consultant, Programmatic Consulting Nordic ​

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Johan Lindgren
Head of Analysis, Aller media

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Fredrik Ljungberg
Program Director, Viaplay & Viasat Nordic​

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Fredric Karén
Publisher, Svenska Dagbladet

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Rickard Lawson
Head of Publisher Relations, Strossle

Rickard Lawson is a business developer with long experience in the media industry. He’s successfully helped launch companies in the nordics working with brands such as Discovery Channel, Red Bull and Getty Images before joining Strossle.

When not out fishing or skiing the backcountry of the Norwegian Mountains Rickard is often seen at conferences and seminars, on panels and in print talking about how companies can build a sustainable future, how understanding millennials is the key to future growth and why the dawn of Artificial Intelligence, Robots and Blockchain is an opportunity - not a threat.

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Astrid Schmeltzer Dybkjær
Business Developer, Information

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Magnus Anshelm

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Lotta Tjulin Thörnqvist
Creative Sales Manager, Schibsted Brand Studio

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Thomas Sundgren
Head of Platforms, Mittmedia

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Steffen Damborg
Expert Advisor, WAN-IFRA Global Advisory

Steffen Damborg (MBA) is a Digital Director and board member with more than 10 years of experience in all aspects of running an online business in the Scandinavian media market, and a digital disruption specialist. Currently his focus is on the DIGITAL TRANSFORMATION of the media industry, different aspects of online media publishing, strategic development and emergent approaches towards new sustainable digital business models in the disrupted Nordic region media market. In 2016 he was appointed Group Discussion Leader within the area of the Business of Media & Entertainment at Harvard Business School.

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Ricki Rebecka Petrini
Head of Content Marketing, Mediekompaniet

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Stig Olav Kasin
Chief Content Officer, The Future Group

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Sören Karlsson
CEO United Robots

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Jens Finnäs
Founder and CEO Journalism Robotics Stockholm and operator of Newsworthy news service

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Anna Arvidsson
Head of Bonnier News Brand Studio

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Some of 2017's speakers

Hanna Stjärne
CEO of Sveriges Television

Jenny Hermansson
Managing Director, Spotify Nordics

Melissa Bell
Publisher of Vox Media and cofounder of

Joseph Kahn
Managing Editor of The New York Times

Fiona McKinnon
Founder of Turn Left Digital and General Manager at The Pangaea Alliance

Peder Bonnier
CEO and co-founder of

Jonas Ibsen Brynildsrud
CEO at VG Partnerstudio

Daniel Weilar
CEO and co-owner of Nyheter24-Gruppen (News24-Group), Chairman of the board IAB Sweden

Marcus Rich
CEO of Time Inc UK

Karin Almers
Temp. CRM Manager at Aftonbladet, previously CRO and Campaign Manager

Peter Wolodarski
Editor-in-chief of Dagens Nyheter

Townsend Feehan
CEO of IAB Europe

Conference venue

Münchenbryggeriet / The Brewery
Torkel Knutssonsgatan 2
Stockholm, Sweden

12 - 13 June, 2018

Contact us

Fredrik Svedjetun


Phone: +46 70 576 15 29

Johan Laur

Partner sales

Phone: +46 708 55 55 08