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2018 Program

Nordic Media Insights will continue with its focus on how the media and marketing industry needs to develop in order to keep the grip on the audience and the money. This year we will focus even more on tech and how it can be used to bring value to both the company and the customer. The program will also focus on amazing content, advertising, new business opportunities and much more. 

The 2018 program tracks are: 

• Robotics and Artificial Intelligence 
• Great Branded Content & Native Advertising 
• New & Adjacent Business Opportunities 
• Increasing Consumer Revenues 
• Digital & Interactive Storytelling 
• What's Next for Programmatic Advertising?
• Meet the Hottest Nordic Media Startups


NORDIC MEDIA INSIGHTS 2017

Confirmed 2018 Speakers (will be updated regularly)

Inga Thordar
Executive Editor of CNN Digital Worldwide

Inga Thordar is the Executive Editor of CNN Digital Worldwide, overseeing all international news, sport and programming teams. Thordar oversees teams of journalists in London, Hong Kong, Abu Dhabi, Lagos and NY who produce, write and distribute CNN's multi-platform journalism globally across an array of digital platforms. She was previously Senior Editor on BBC World bringing together TV and digital production teams and commissioning. Thordar edited the BBC's news front page as well as lead digital innovations on both TV and radio platforms. Prior to that, she led a team of video journalists at the BBC who used the latest technology available to create innovative quality videos for digital and TV properties. An Iceland native, Thordar is based in London and a graduate of SOAS, University College London and the University of Iceland.

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Petra Malenicka
SVP of Advertising Sales, Europe and the Americas, CNN International

Petra Malenicka is the Senior Vice President of Advertising Sales, Europe and the Americas at CNN International. She is responsible for advertising revenue generated across mature markets of Europe, North and Latin America on all CNN platforms, TV, digital, social as well as Great Big Story. 

Petra began her career at CNN International in 2004 as Account Director, Ad Sales for Central Europe and France and took over responsibility for the Swiss market in 2006. She was promoted to Sales Director for Germany, Austria and Switzerland in 2009. In 2013, Petra was made Vice President of advertising sales for Western Europe – the first time that all markets were brought together under single leadership.
Prior to CNN, Petra implemented and managed the interactive television sales department at TPS France (La Télévision par Satellite). She began her media career in 1994 developing the programming barter business for Time Warner and later managed Ad Sales departments for the group's themed channels in Central Europe. A French-Swedish citizen, Petra speaks French, English, Swedish, Russian and Czech. She holds a Master’s Degree in Economics from the Sorbonne.

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Rob Bradley
VP, Digital Commercial Strategy & Revenue, CNN International Commercial

Rob Bradley is Vice President, Digital Commercial Strategy & Revenue, at CNN International Commercial, leading the organisation’s international strategy for digital monetisation and innovation.

Since he joined CNN in 2015, Rob has built and led a global team of digital experts, data and optimisation specialists, programmatic and operations personnel to work with CNNIC’s advertising and Content Sales teams in understanding and unlocking CNN’s digital audiences for commercial partners. He has formed partnerships with major tech providers to bring new solutions to CNNIC’s digital offering and drive double digit growth.  

Throughout his 14 years in digital advertising, Rob has embraced disruption and pioneered the way that media owners reach and target audiences in their own environment and off platform in the fast-changing digital space. Previously, at IDG, Rob developed and took to market the UK’s first full-service publisher trading desk. Rob also previously worked in business development at Fox International Channels. 

An industry expert, Rob has spoken at many events such as Google’s inaugural programmatic summit in China, Ad Week Europe, ICEE Fest, Digiday Publisher Summit and DMexco, and has been published in titles such as The Drum and Digital Market Asia. 

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Ben Barokas
CEO and co-founder of Sourcepoint

Ben Barokas is the CEO and co-founder of Sourcepoint, where he is driving the next evolution of the internet – content compensation – by providing technology and services that enable the world’s largest media companies to foster a transparent value exchange with consumers.  

Ben is a serial entrepreneur with a unique ability to identify market opportunities and the conviction to turn them into thriving companies. A true leader of the global ad tech ecosystem, Ben has an impressive track record. In 2007, he founded the pre-eminent global supply-side solution, Admeld, an innovative advertising optimisation platform. This was later acquired by Google, where Ben went on to head up the Global Marketplace Development team. 

Prior to founding Admeld, Ben was Vice President of Advertising at JumpTV and Director of Advertising Products at The Fifth Network. He also spent six years at AOL running ad product development and operations.

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Eleni Stefanou
Social Platforms Editor, Guardian News & Media

Eleni Stefanou has worked in digital media for over nine years. She established the British Film Institute's social media strategy and now works at the Guardian, producing off-platform journalism and helping to define new forms of storytelling. She is currently focused on rolling out the Guardian's Instagram strategy and helping the organisation reach younger audiences.

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Alex Unitt
Associate Commercial Director, Condé Nast International

Alex Unitt is Associate Commercial Director of Condé Nast International Commercial, with responsibility for the development of CNI’s commercial activities, across the 26 markets in which Condé Nast International operates. 

He joined CNI from Time Inc., where he was Commercial Director of the EMEA region. Alex also held the positions of Advertising Director at Monocle and Head of Commercial Delivery at BBC Global News. Alex started his media career in media planning at Universal McCann.

The Condé Nast International team’s main focus is on bringing best-in-class content solutions to global clients, enabling them to harness the power of one of the world’s largest publishing entities with creative consistency and local relevance.

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​Brian Morrissey
President and editor-in-chief of Digiday Media

Brian Morrissey is the president and editor-in-chief of Digiday Media, a vertical media company with publications devoted to media, fashion and luxury, and finance. Prior to joining Digiday in 2011, Morrissey was digital editor at Adweek for six years. During that time, he led the publication’s coverage of digital media and marketing, frequently speaking at industry conferences in the United States and Europe. He has nearly a decade of experience in the industry, writing previously for DM News, ClickZ and Silicon Alley Reporter. He’s a graduate of the Columbia University School of Journalism.

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Jim Cridlin
Global head of innovation, Mindshare

In this role, Jim is responsible for our originating, sourcing and delivering Mindshare’s innovation roadmap across the organization. His role is to ensure that Mindshare is continuously one step ahead of its peers and competitors by leading Mindshare’s efforts in the next wave of digital disruption and marketing (e.g., the Internet of Things, wearable technology and connected devices). He ensures Mindshare is at the cutting-edge of capability and constantly exploring, if not originating, the latest and greatest innovation. 
 
Jim brings over 20 years of industry experience to his role, with brand management and consumer insights roles at Kraft and Pepsi, and at various agencies.    He has extensive experience in digital, brand marketing, and in-store marketing across CPG and technology verticals.  
 
Prior to Mindshare, Jim led the digital and social teams at Razorfish/Digitas for Motorola and Kraft, while also serving as a director of digital strategy.  Before Razorfish, he led the Intel and Mars Pet Food in-store and national promotions marketing teams at Catapult Marketing in Los Angeles.  
 
Cridlin holds a MBA from Northwestern University’s Kellogg School of Management and a BA in Communications from Hanover College.   He currently lives in London, is an active runner, and enjoys the outdoors.

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Max Amordeluso
Lead Evangelist for Amazon Alexa in Europe

The voice and speech recognition technology market is expected to grow explosively in the coming years, and Amazon is leading the way in making spoken language the next user interface. Max Amordeluso is the Lead Evangelist for Amazon Alexa in Europe. His main mission is to introduce Alexa to European developers, and demonstrate how they can build natural and delightful voice experiences for customers. Max has held several technical leadership roles during a career spanning over 15 years—prior to his current role he led the teams that brought Alexa Skills Kit to United Kingdom and Germany, and spent the previous two years leading the Solutions Architects team for Amazon Web Services in Europe. Max is passionate about topics including Human Computer Interaction, the Internet of Things and the materialization of science fiction predictions.

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Alec Sokolow
Screenwriter (Toy Story, Cheaper by the dozen, Skylanders, etc)

American screenwriter Alec Sokolow has worked on such projects as the movies Cheaper by the Dozen, Toy Story, Money Talks, and Garfield: The Movie. In 1995 he was nominated for the Academy Award for Best Writing (Original Screenplay) for his work on Toy Story.

Alec Sokolow and his writing partner Joel Cohen have also had a huge hit with Activision’s video game Skylanders.

At Nordic Media Insights, Alec Sokolow will talk about the inherent human need for stories and the creation of heroic characters that can become brands. 
We are all storytellers in one way or another. Either by creating our own stories or by helping other people tell their stories. And we do this with archetypes that have the ability to become brands, transcending the very story they exist in to represent something bigger. An ethos. A morality. A dream or aspiration. A hero’s journey.

Alec Sokolow will share his own experience and lessons learned on helping to tell stories that have traveled around the world. 

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Ulrika Ek
Vice President & Head of Business Development, Nyheter24-Gruppen

Ulrika Ek is CEO of Nyheter24-Gruppen. A fast growing media house, aimed towards the young "millennial" target groups (18-44 år). She has a background within journalism and editorial content, and has also throughout her carer worked with business and product development at digital companies.

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Abhijit Arun Tuljapurkar
Robotics & Cognitive Automation Lead at Deloitte

Abhi leads the Robotics & Cognitive (R&CA) Automation practice for Deloitte Digital in Denmark. He has been a key player in evangelizing and shaping the Intelligent Automation Nordic market. He focuses on developing and implementing an enterprise Automation Strategy and linking it into the Digital Operating Model at several of Deloitte’s global clients. He has lead and implemented transformative Human_Tech solutions projects in 18 different countries. Abhi is a Digital optimist and likes to believe that he is on the “right side” of the Digital Paradox. 

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Maya Garkusha
Founder & Principal Consultant, Programmatic Consulting Nordic ​

Maya Garkusha is the founder of Programmatic Consulting, a boutique consulting firm which aims to simplify programmatic media for buyers. The company’s offering include helping advertisers with bespoke technical and operational audit of programmatic buying, setting up in-house operation and in some cases acting as an interim media buying operations team for agencies and brands. 

Maya Garkusha has worked with biddable media for 8 years and started her career  with paid search at a price comparison site in London. In 2013 she made the shift from search to programmatic just when the technonolgy started to make it’s way to the nordic region. 

She has held several different positions at agency side, latest as Head Of Programmatic at GroupM Sweden where she was responsible for the development of  the programmatic offering  as well as the operational team. 

Maya has also been involved in different organisations to drive change  in the industry. One of them being IAB Sweden where she acted as the Chairwoman for Programmatic task force between 2015-2017. Last year she was namned as ”50 women in Ad tech you should know” by an international  event organization in London.

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Johan Lindgren
Analytics Manager, Aller media

Aller media is the market leader within popular press in Sweden and has delivered relaxation, entertainment and inspiration to millions of readers since 1894. The new business area, Refinery, is a step on the way to the goal – that data will permeat the entire company, in both external offers and the internal work.

Johan Lindgren is Analytics Manager at Aller Media, where he is leading the work of methodically performing measurements and analyses, and presenting them. Johan Lindgren is also a part of the management group of Aller Media Finland's subsidiary Data Refinery. Johan has a background as a quantitative analyst for the trading of SEB as well as Risk Manager and acting Risk Director of a finance company.

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Fredrik Ljungberg
Program Director, Viaplay & Viasat Nordic​

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Fredric Karén
Publisher, Svenska Dagbladet

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Rickard Lawson
Head of Publisher Relations, Strossle

Rickard Lawson is a business developer with long experience in the media industry. He’s successfully helped launch companies in the nordics working with brands such as Discovery Channel, Red Bull and Getty Images before joining Strossle.

When not out fishing or skiing the backcountry of the Norwegian Mountains Rickard is often seen at conferences and seminars, on panels and in print talking about how companies can build a sustainable future, how understanding millennials is the key to future growth and why the dawn of Artificial Intelligence, Robots and Blockchain is an opportunity - not a threat.

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Astrid Schmeltzer Dybkjær
Business Developer, Information

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Magnus Anshelm
CEO of MMS

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Lotta Tjulin Thörnqvist
Creative Sales Manager, Schibsted Brand Studio

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Thomas Sundgren
Head of Platforms, Mittmedia

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Steffen Damborg
Expert Advisor, WAN-IFRA Global Advisory

Steffen Damborg (MBA) is a Digital Director and board member with more than 10 years of experience in all aspects of running an online business in the Scandinavian media market, and a digital disruption specialist. Currently his focus is on the DIGITAL TRANSFORMATION of the media industry, different aspects of online media publishing, strategic development and emergent approaches towards new sustainable digital business models in the disrupted Nordic region media market. In 2016 he was appointed Group Discussion Leader within the area of the Business of Media & Entertainment at Harvard Business School.

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Ricki Rebecka Petrini
Head of Content Marketing, Mediekompaniet

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Stig Olav Kasin
Chief Content Officer, The Future Group

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Sören Karlsson
CEO United Robots

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Jens Finnäs
Founder and CEO Journalism Robotics Stockholm and operator of Newsworthy news service

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Anna Arvidsson
Head of Bonnier News Brand Studio

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Welcome

10min

Brian Morrissey, President & Editor-in-chief, Digiday Media

35min

CNN – Invitation to the future.

Petra Malenicka, Rob Bradley & Inga Thordar

35min

Coffee Break

30min

Steffen Damborg, Expert Advisor, WAN-IFRA Global Advisory

25min

Parallel Break-Out Sessions

ROBOTICS & AI: Johan Lindgren, Analytics Manager, Aller media

BRANDED CONTENT & NATIVE: Lotta Tjulin Thörnqvist, Creative Sales Manager, Schibsted Brand Studio

CONSUMER REVENUES: Astrid Schmeltzer Dybkjær Business Developer, Information

25min

Parallel Break-Out Sessions

ROBOTICS & AI: Sören Karlsson, CEO United Robots

BRANDED CONTENT & NATIVE: Ricki Petrini, Head of Content Marketing, Mediekompaniet

CONSUMER REVENUES: Thomas Sundgren, Head of Platforms, Mittmedia

25min

Lunch

60min

Panel Discussion: To be updated

60min

Parallel Break-Out Sessions

ROBOTICS & AI: Rickard Lawson, Head of Publisher Relations, Strossle

BRANDED CONTENT & NATIVE: Anna Arvidsson and Nicklas Hermansson, Bonnier News Brand Studio

CONSUMER REVENUES: To be updated

25min

Parallel Break-Out Sessions

ROBOTICS & AI: Jens Finnäs, Founder and CEO Journalism Robotics and operator of Newsworthy

BRANDED CONTENT & NATIVE: To be updated

CONSUMER REVENUES: To be updated

40min

Coffee Break

25min

Alec Sokolow, Screenwriter

25min

Panel Discussion: To be updated

35min

Round up, Moderator Daniel Weilar

10min

Networking: Drinks & Snacks

90min


Welcome, Moderator Daniel Weilar

10min

Ben Barokas, CEO and co-founder of Sourcepoint

25min

Eleni Stefanou, Social Producer, Guardian News & Media

35min

Coffee Break

40min

Alex Unitt, Associate Commercial Director, Condé Nast International

25min

​ Parallel Break-Out Sessions

DIGITAL & INTERACTIVE STORYTELLING: Fredrik Ljungberg, Program Director, Viaplay & Viasat Nordic

WHAT’S NEXT FOR PROGRAMMATIC: Maya Garkusha, Founder Programmatic Consulting

NEW & ADJACENT BUSINESS OPPORTUNITIES: Ulrika Ek, CEO of Nyheter24-Gruppen

25min

Parallel Break-Out Sessions

DIGITAL & INTERACTIVE STORYTELLING: Fredric Karén, Publisher, Svenska Dagbladet

WHAT’S NEXT FOR PROGRAMMATIC: To be updated

NEW & ADJACENT BUSINESS OPPORTUNITIES: To be updated

25min

Lunch

60min

Jim Cridlin, Global head of innovation, Mindshare

30min

Parallel Break-Out Sessions

DIGITAL & INTERACTIVE STORYTELLING: Magnus Anshelm, CEO of MMS

WHAT’S NEXT FOR PROGRAMMATIC: To be updated

NEW & ADJACENT BUSINESS OPPORTUNITIES: To be updated

25min

Parallel Break-Out Sessions

DIGITAL & INTERACTIVE STORYTELLING: Stig Olav Kasin, Chief Content Officer, The Future Group

WHAT’S NEXT FOR PROGRAMMATIC: To be updated

NEW & ADJACENT BUSINESS OPPORTUNITIES: To be updated

25min

Coffee Break

15min

Workshops, To be updated

45min

Max Amordeluso, Lead Evangelist for Amazon Alexa in Europe

35min

Round up, Moderator Daniel Weilar

10min

Some of 2017's speakers

Hanna Stjärne
CEO of Sveriges Television

Jenny Hermansson
Managing Director, Spotify Nordics

Melissa Bell
Publisher of Vox Media and cofounder of Vox.com

Joseph Kahn
Managing Editor of The New York Times

Fiona McKinnon
Founder of Turn Left Digital and General Manager at The Pangaea Alliance

Peder Bonnier
CEO and co-founder of KIT.se

Jonas Ibsen Brynildsrud
CEO at VG Partnerstudio

Daniel Weilar
CEO and co-owner of Nyheter24-Gruppen (News24-Group), Chairman of the board IAB Sweden

Marcus Rich
CEO of Time Inc UK

Karin Almers
Temp. CRM Manager at Aftonbladet, previously CRO and Campaign Manager

Peter Wolodarski
Editor-in-chief of Dagens Nyheter

Townsend Feehan
CEO of IAB Europe

Conference venue

Münchenbryggeriet / The Brewery
Torkel Knutssonsgatan 2
Stockholm, Sweden

12 - 13 June, 2018

Contact us

Fredrik Svedjetun
@Svedjetun fredrik.svedjetun@resume.se

Editor in Chief

Phone: +46 70 576 15 29

Johan Laur
johan.laur@resume.se

Partner sales

Phone: +46 708 55 55 08